Bertas Blog      DE / EN

May I introduce myself – my name is Berta

Music is more accessible than it has ever been. With modern technology and services we can listen to
almost any song we want at anytime and anywhere. This new found level of access has reduced the
perceived value of music from an enjoyable artistic piece to a mere consumable.
What if certain music could only be heard in certain places?
Berta emphasizes the exclusivity of select music by limiting the playback to a certain area or place defined by the musician. Berta is a compass for music – showing the distance and direction to the closest song location. As the listener approaches the destination, Berta begins to play the musicians' story about the song and why they chose the location to place their song. Once the story has ended, Berta will play the song on her internal speakers. This process of navigation, story telling, and listening, actively engages the listener in a more meaningful and memorable manner. Berta emphasizes the uniqueness and the experience of a musical piece. Berta is not an app but rather a physical object with heart and soul.

Berta's Lovers

Jeans Team

Jeans Team

Rummelsnuff

Rummelsnuff

P.R. Kantate

P.R. Kantate

Pauline Andrès

Pauline Andrès

Simonne Jones

Simonne Jones

BerlinskiBeat

BerlinskiBeat

Oliver Koletzki

Oliver Koletzki

Der singende Tresen

Der singende Tresen

Dra-Q

Dra-Q

Dirty Doering

Dirty Doering

Nylon

Pitchtuner

Yukazu

Yukazu

Panda

Panda

Nylon

Nylon

Toni Kater

Toni Kater

coming soon

…and these are not all, says Berta.

Your day with Berta

Berta sends you an SMS with the meeting point.
You get dressed up and pick up Berta.
Together you spend a wonderful time on a music scavenger hunt.
With a heavy heart you accompany Berta back home.

Ask Berta out on a date

Applications may be submitted. You +1 can meet Berta.
Remember - be creative – Berta is a real lady.

Thanks

We want to thank BerlinskiBeat, Der Singende Tresen, Dirty Doering, Dra-Q, Jeans Team, Nylon, Oliver Koletzki, Panda, Pauline Andrès, Pitchtuner, P.R. Kantate, Rummelsnuff, Simonne Jones, Toni Kater and Yukazu, who got engaged with Berta.

Furthermore, we thank Andreas Sparberg, who gave his voice to our Berta-Video; Robert Hoffmann, who shaped Berta; Sunu Mode Schöneberg, who dressed Berta; Paul Meinhardt, made Berta a little smarter and Miro, who helped Berta on her first ride.

We thank Fahrradstation, who keep Berta rolling.

Fahrradstation

Thanks Teufel for giving Berta her special sound.

Teufel

© Berlin 2012-2014
Jonas Breme & Stephanie Neumann
Impressum